
Introducing IAV
Sheffield makes things that move people - music that fills rooms and travels far beyond the city, and sport that carries history, loyalty and pride.
IAV is built to back, build and grow those assets. We operate where culture and sport meet commerce - not as branding exercises, but as real trading organisations.
We don’t invest and step back. We get involved: shaping strategy, strengthening operations and helping organisations trade confidently and grow sustainably.
From capital to craft
A simple framework for turning ambition into durable organisations.
01
Close enough to matter
We don’t sit at the edge of the room. We step into the work - close to leadership, close to delivery, and close enough to be accountable for outcomes.
02
Long term building
Cultural and sporting institutions carry memory and expectation. We protect what makes them distinctive while building what makes them resilient - thinking in decades, not moments.
03
System strengthening
Scenes and clubs don’t grow by accident - they grow when the system around them works. We align strategy, operations and commercial reality so momentum has structure.
Ownership & governance
The team behind IAV - responsible, involved and long-term in outlook.
Alexis Krachai
Strategic communications adviser and Managing Director of a Sheffield-based consultancy specialising in regeneration, infrastructure and civic growth. Works at the intersection of investment, place and narrative, with a track record in governance, stakeholder strategy and regional leadership.
Jon McClure
Musician, songwriter and frontman of Reverend & The Makers, with two decades of experience building audiences, brands and live platforms. Now active as an investor and entrepreneur focused on fusing culture, sport and commerce with long-term civic intent.
Contact us
For enquiries, introductions and partnership discussions, contact us below.
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